Regular visitors will know that from time to time I write about some projects that we worked on. So today I like to introduce NetSquared. I was very excited to jump into this project because it was one those occasions that I had the opportunity to create a brand/identity from scratch. This involved creating a logo, stationery, style-guide, brochure and a of course a website. To me personally a first impression in what kind of company you’re dealing with starts by looking at the logo. Maybe that’s because of my job, I don’t know, but that’s where my thinking pattern always starts.