Coca Cola - The Happiness Factory
2007 at 07.53 am posted by Veerle Pieters
Normally I don’t spend any time looking at advertising because I don’t watch live TV anymore. We own a HD recorder and we cut out all commercial blocks so that our favorite shows contains no mood spoilers. Once in a while a spot comes along that makes you forget it’s advertising.
The Happiness Factory
It all started with an animated spot made by Psyop for Coke and agency Wieden+Kennedy. Since launching in 2006, the original "Happiness Factory" has gone on to become the highest rated global spot The Coca-Cola Company has ever tested. The ad has won several awards including a "Silver Lion" at the 2007 Cannes advertising awards, the "Grand Prix Gold Prize" at the 2006 Epica Awards and most recently a nomination for a primetime commercial "Emmy" in the United States.
I think I watched this numerous times exploring the love and soul that went into making this story. You immediately notice that a lot of thought went into each character to make sure they add to the story-line. You can click the storyboard below to see it bigger and see how the ideas are drawn on paper.
In case you are wondering how I got those, they are from a great interview with Kylie Matulick and Todd Mueller of Psyop published on Motionographer. Most of this animation was made with Maya, After Effects, Flame and Photoshop. If you include preproduction, it took about 4 months in total to finish.
Now that you know about the spot, there is another really cool mockumentary that takes you behind the scenes to get to know the characters a little better. According to the Adverblog some of the voices are done by actual Coca-Cola employees. Each character has a unique voice and it's amazing how easily you get sucked into the story.
Happiness Factory - The Movie
Wait it's not done yet, the best has yet to come. It's true the folks over at Wieden + Kennedy, Amsterdam have once again conceptualized a great story to kick off phase two of "Coke Side Of Life" campaign. The movie uses "state-of-the-art" animation techniques and a team of over fifty 3D animators from Psyop! The story goes like this:
It was just another happy day in the Happiness Factory, the fantasy world that lives deep inside a Coca-Cola vending machine. The Chinoinks were busily dispensing Coke, the Cappers were capping and the Kissy Puppies were spreading love around the factory when suddenly disaster struck! The alarm bells rang, the red light flashed and the unthinkable happened - the "Happiness Factory" ran out of Coke!
This was launched last week at a online red carpet premiere event in Second Life. It was watched by an international crowd of nearly 100 glamorous avatars dressed in red carpet fashion, including Avril Lavigne and reporters from more than 16 countries worldwide. See Avril Lavigne at 'Happiness Factory - The Movie' premiere.
You can download a HD version of the movie "Happiness Factory" here. The site itself is only available for Taiwan now but I am sure more countries will be added soon. All this is truly a work of art and all parties involved should be very proud on what they accomplished.
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