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Oct 20

Irony in Apple-Pepsi iTunes promotion

2003 at 03.35 am posted by Veerle Pieters

Does any Mac addict remember the Apple story from way back in the eighties when Steve Jobs wanted to convince John Sculley, president of Pepsi back then, to join the board of directors at Apple? One afternoon in March 1983, Steve Jobs, the brash 28-year-old founder of Apple Computer, stood on a Manhattan rooftop terrace overlooking the Hudson River.

He faced John Sculley, the 44-year-old president of Pepsi, whom he very much wanted to recruit and uttered a line that’s become a Silicon Valley legend: ‘Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?’ Sculley later recalled in his autobiography.”

Twenty years later, it turns out changing the world occasionally includes selling sugar water :-)

The irony is hard to miss since Steve Jobs proudly announced this huge marketing deal with Pepsi on Thursday to promote Apple’s newly expanded iTunes Music Store.

I can’t say for sure, but I’d bet Jobs’ personal consumption of Pepsi, Diet Pepsi and Sierra Mist—the three soft drinks covered in the agreement with Pepsi-Cola North America—is zero since he is a mineral water drinker ;-) Well, as Apple said in its ads, sometimes you have to think different.


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permalink this comment Alex Thu Jul 22, 2004 at 11.48 pm

Steve Jobs has been a short-sighted guy always. He practically ruined the whole company. Imaging going from a serious contender in OS to being totally irrelevant and having to go with ipod and online music. Of course they will also loose that race too, because they try to lock-in people.



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